Mapping movie genre evolution (1994 – 2019) using the role of cultural and temporal shifts: a thematic analysis

Background: The gratification each person seeks through a movie is different. Sometimes would seek information movies or use them for educational purposes, and some might watch to escape into world of fantasy humour. Keeping in mind the diverse ever-changing needs audience, primary objective this study observe evolution genre content preference India, which one largest culturally intriguing producing nation across globe. Methods: To attain objective, researchers have thematically analysed top five revenue grossing genres over span 26 years (1994 2019) Bollywood. More than 100 storylines been develop trend graphs results indicate sharp decline popularity romantic family dramas, whereas comedy action witnessed an overall growth with comedies (romcoms), being most stable amongst five. Results: Several societal factors like changing structure, education level, access dating applications even terrorism considered elucidate evolving psyche audience. theoretical understanding result derived from uses theory, cross culture communication Bandura’s social cognitive theory. Conclusions: This provide film-makers guide preferences turn help produce economically profitable future.